Brazilian Keratin Treatment

Hair Keratin Treatment (often called Brazilian Blowout)

• Primary Goal: To smooth, straighten, and eliminate frizz from the hair. It’s often chosen by those with curly, wavy, or very frizzy hair who desire a sleek, straight, or significantly relaxed texture.

   

• How it Works: Keratin treatments involve applying a keratin-based solution to the hair, which is then sealed into the hair cuticle using heat, typically a flat iron. This process chemically alters the hair’s structure to achieve a straighter, smoother look.

   

• Impact on Hair Structure: It can relax curl patterns and significantly straighten the hair.

   

• Longevity: Generally, keratin treatments last longer, typically anywhere from 3 to 6 months, depending on the hair type, aftercare, and specific product used.

• Best For: Individuals with thick, curly, wavy, or very frizzy hair who want a semi-permanent straightening effect and reduced styling time.

   

• Considerations: Due to the potential presence of formaldehyde, some people experience irritation (eyes, skin, lungs). It’s also generally not recommended for pregnant or breastfeeding individuals.